Augmented Reality, still mostly the domain of AR gaming, is finding its way into how colleges, real estate, automotive and hospitality and tourism industries communicate and connect through their marketing messaging, and that’s where the Top 3 Best AR Ideas come in. These industries may still be in the early days, but AR gives them chances to reach new audiences and strengthen relationships with existing ones. According to the Snap Consumer Global AR report, approximately 75% of the global population and almost 100% of the smartphone user population will be frequent users of AR by 2025.
The Top 3 Best AR Ideas case studies below show how AR, used correctly, is an effective platform to complement other everyday marketing channels.
Top 3 Best AR Ideas Case Studies
- Education – Oklahoma State University (OSU) wanted to coordinate its traditional and successful print marketing with new ways to reach its students through technology they use every day. Orpington Omni Media developed a dynamic, personalized WebAR solution that reached students through individual QR codes on mailers. Students got a personal touch on their smartphones and devices, with customized splash pages and Personal URLs that opened without installing an app. The school can now interact more fully with incoming students through personalized WebAR experiences that ease their move to campus life. Orpington Omni Media’s Augmented Reality solution also gives OSU better metrics for adjusting and improving the student experience to each student’s preferences. The school can also use more comprehensive analytics to increase market penetration and get detailed data and tracking reports.
- Hospitality and Tourism – Tourism & Events Queensland and Brisbane City Council wanted to create an innovative, immersive AR experience for audiences attending the 2019 Curiosity Brisbane art exhibition. The event turns Brisbane’s cultural heart into an interactive celebration of science, innovation and art, and it needed an AR solution that matched their vision. They turned to Orpington Omni Media to create AR apps that let visitors engage with fourteen video and 3D augmented reality art installations along the Brisbane River. More than five thousand visitors used the app to engage with artwork by award-winning artists, scientists, engineers, designers, students and storytellers. Organizers could monitor and adjust campaigns on the fly through Orpington Omni Media’s solution, which also gave them customer engagement metrics through its comprehensive backend reporting module.
- Real Estate – McGrath Mooloolaba and Buderim is one of the leading real estate agencies on the Sunshine Coast in southeast Queensland. The agency wanted to improve its print advertising with AR to get an edge over its competition and reach new audiences through ads in local publications. With experience coordinating print, digital and AR marketing, Orpington Omni Media delivered a solution that let interested customers launch virtual property tours on their smartphones from a link on a property ad. Residents in certain areas of the Sunshine Coast who received a local weekly magazine could download the Orpington Omni Media app and start an immersive real estate experience. On their phone or smart device they could use video and 3D imaging to visit and explore properties in minutes. The Orpington Omni Media solution helped the agency raise brand awareness, drive more traffic to its website and generate leads for its sales agents.
Now that we’ve shared the top 3 best AR ideas for businesses, it’s time to take action. With AR you can create immersive experiences, widen your marketing reach and engage with customers in new ways. Our experts will help you get started with the right solutions for your needs. Get creative and find out how to use AR successfully in your business today.