AIS Water – AR Product Booklet
Client: AIS Water
Website: https://aiswater.com.au/
Project: AR Product Booklet
Client Overview:
AIS Water is a leading Australian manufacturer of commercial swimming pool chlorination systems.
Objective:
AIS Water was looking for an innovative way to stand out from its competitors.
Solution:
AIS Water was introduced to Orpington Omni Media by its outsourced videographer, who suggested “connecting” its new video testimonials to the new corporate booklet that was about to go into production.
Orpington Omni Media worked with AIS Water and its brochure designer to build augmented reality video into the AR product booklet. The AR video then linked, through calls to action, to the AIS Water website enquiry form, which helped streamline prospective customers’ sales journeys.
The AR-enabled corporate brochure did well, so the following year AIS Water chose to “upgrade” its use of integrated augmented reality marketing. It released an updated version of the corporate brochure alongside its own branded augmented reality apps to improve the end user’s brand journey further.
The second version kept the original AR video testimonials and added a 3D model of one of their chlorinators, all delivered from print.