HDAA – AR Program Cards
Client: HDAA Australia
Website: https://www.hdaau.com.au/
Project: AR Program Cards for Events
Client Overview:
HDAA is a leading Australian quality assurance certification and accreditation service provider to the Human Services industry.
Objective:
HDAA was looking for innovative ways to share program information from industry events and shows.
Solution:
Orpington Omni Media worked with HDAA to bring augmented reality marketing into traditional event print collateral and help set the business apart as an innovator. Attendees at trade events could pick up an HDAA Program Card and scan it with the Orpington Omni Media app to get more information through an informative, engaging video presented by a professional member of the HDAA team. Viewers of the augmented reality experience were then sent to an in-app landing page, which redirected them to more information or even an enquiry form, depending on what each person needed.
With augmented reality in its Program Brochures, HDAA stood out as an innovator in the tech space and gave its key prospects an engaging, smooth and informative journey.
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