Opportunity
UnitedOne Credit Union was looking for a fresh, innovative way to boost the effectiveness of its direct mail in a campaign introducing itself to residents moving into communities along Wisconsin’s northern Lake Michigan shoreline.
UnitedOne is highly regarded as one of the oldest credit unions in Wisconsin. It wanted something fresh and unique that would improve its traditional direct mail campaigns and give its new neighbors a more engaging, personal brand experience. It turned to Impressorium (previously AR Smart Marketing) for a plan that would make it stand out from the competition.
Solution
AR Smart Marketing, Inc, with years of experience providing offline and online marketing strategies for businesses, developed an omnichannel marketing approach for UnitedOne Credit Union that combined the best of personalized direct mail and innovative AR technology.
AR Smart Marketing, Inc. collaborated with Think Ink Marketing, Inc., the nation’s premier provider of real pen personalized direct mail. AR Smart Marketing combined Orpington Omni Media’s AR technology with its own variable print software to create a geo-unique mailing piece. It was personalized, engaging and aimed at a specific audience based on geographic new move-in data.
Every piece was personalized, using AR Smart Marketing’s Addressed Mail Module, to carry a greeting from the branch manager of the nearest local UnitedOne office. Each letter also included a uniquely created WebAR PQR code that took the recipient on a 360-degree tour of the local branch when scanned with their phone or smart device. WebAR doesn’t need an app, so the prospect’s experience was smooth, and the WebAR splash page and built-in call to action let UnitedOne Credit Union track and measure every interaction.
Result – UnitedOne
AR Smart Marketing’s omnichannel customer introduction campaign for UnitedOne combined targeted direct mail with personalized AR experiences delivered through Orpington Omni Media’s technology. It gave the credit union’s prospects a truly unique, highly engaging experience. UnitedOne made an immediate impression on new residents with a memorable branding campaign that welcomed them to the neighborhood and introduced them to their local branch in an exciting, original way.
About Orpington Omni Media:
Orpington Omni Media is a world-leading provider of Interactive Print and Augmented Reality (AR) solutions. Our technology changes how brands engage with their audience by joining the physical and digital worlds. With our Interactive Print and AR solutions, businesses can hold customers’ attention and deliver memorable experiences that go beyond traditional marketing. AR Prize Home Brochures made easy.
Our platform helps businesses stand out from the competition by offering Interactive Print and AR experiences. They engage customers and they also drive profit, so businesses can grow revenue and customer engagement. Whether you’re improving print materials or digital marketing campaigns, Orpington Omni Media gives printers the tools to create interactive journeys that hold attention and inspire.
We have offices in key business hubs across the United States and Australia. We can offer local support on an international scale. Businesses and developers are welcome to explore Augmented Reality (AR) with Orpington Omni Media. You can use our easy self-service platform or build our technology into your current applications, and either way our team is ready to help you find new opportunities and build real audience engagement. Come on this journey with us and see what AR technology can do for your brand presence and user experiences.