Augmented Reality Print
Augmented Reality Print, or Interactive Print, is a fast-growing marketing medium for a very good reason. AR lets print evolve and stake its own claim in a competitive digital world, and it brings print to life and gives it a whole new level of value. Interactive Print gives customers a smooth interactive journey that’s far more engaging than print or digital alone, and it’s measurable.
“Ryan Kiley, director, Strategic Production Services, Commercial & Industrial Printing Business Group at Ricoh USA, cites that during an innovation promotion USPS drove more than 13.5 billion direct mail pieces that took advantage of AR promotions.
“When AR was incorporated, response rates jumped from 2-3% to 35%,” Kiley says. “You are asking a customer to interact more immersively with the brand.”